From photo to string art: behind the Faded Art website
A preview explains the product better than a long technical description. It must be clearly labelled as a calculation.
Read articleINSIGHTS FROM BUILDING WEBSITES
Your website.
Your questions.
What does a website cost? When does AI help? How does Google find your business? Here I explain the decisions behind the technology.
SIX PRACTICAL QUESTIONS
What is on your mind.
When is a website worthwhile for a small business?
Compare total costs with additional contribution margin. Extra revenue is not the same as profit.
Read articleDoes my business need an English website?
Translate a complete journey from your services to contact first. Keep both languages up to date.
Read articleLight or dark? Why your website should give visitors a choice
Dark mode is a choice. Accessibility also needs readable contrast and reliable controls.
Read articleWhich customer questions can an AI assistant handle?
An assistant needs a defined task, reliable information and a route to a person.
Read articleGetting found locally: what small businesses can improve first
State your service, the area you cover and your contact details. Keep your website and business profile current.
Read articleNEW TO WEBSITES?
The essentials.
Five basics for planning your website.
01 / THE THREE BASICS
What are domains, websites and hosting?
Think of your website as a small shop: the domain is its address, the hosting is the space for the shop and the website is the interior and all its content.
Domain
For example kitepages.de. People use this address to visit your website.
Hosting
This is where the files and any applications that make your website available are stored.
Website
The visible pages: text, photos, navigation and features.
Good to know: An email mailbox such as info@your-domain.de is a separate service. It isn't automatically included with every domain or hosting plan.
02 / THE RIGHT SCOPE
How much website do you actually need?
Start with what visitors need to know or do. A personal site, a club and a business don't automatically need the same solution.
- A compact website introduces you, your services and how to get in touch.
- Several pages separate services, your team and projects.
- A web application supports additional processes, such as an account or a booking.
An exampleA hair salon wants to show its services, team and directions. That calls for different features than a club with a private members' area.
Compare the three KitePages packages03 / GETTING READY
What do you need before getting started?
You don't need a finished concept yet. Three simple things help at the start:
- Your goal: Who should find you and what should they do next?
- Your content: What do you offer, what makes you different and how can people reach you?
- Your material: Your logo, photos and any existing copy, if you have them.
If something's missing, we'll gather and organise it together. Check that you're allowed to use the photos on your website. Legal texts and contact details also need to be planned.
A good first sentence: “I want visitors to understand what I offer and contact me easily.”
04 / BEING FOUND ON GOOGLE
What helps a website on Google?
Google needs to find your website and understand its content first. Put simply, there are three steps:
1. DiscoverGoogle follows accessible links and visits the page.
2. UnderstandGoogle processes the content and decides whether to add the page to its search index.
3. DisplayFor each search, Google decides which pages match the question.
Name your service and the area you cover. Clear headings and useful content help visitors and Google understand the page. For example: “Building cleaning in Kirchseeon”.
SEO means search engine optimisation. It improves the basis for being found. It cannot guarantee inclusion in Google or a number-one position.
Google's advice on helpful content05 / AFTER LAUNCH
What happens once your website is online?
Your website can grow with your plans. Opening hours may change, you might add a service or want to replace a photo.
Agree beforehand who looks after the domain, hosting, mailbox and content updates . Applications also need software and connected services maintained.
- Setup: the agreed build at the start.
- Ongoing operation: the services that keep your website available.
- Support: the agreed help and time for updates.
About response times: A reply within one day doesn't automatically mean every requested change will be completed that day.
You've covered the basics.All five basics covered. What else would you like to know?
More on Google: helpful content, technical requirements and understandable links: direkt bei Google Search Central.
YOUR QUESTIONS. CLEAR ANSWERS.
Frequently asked questions.
Click a question to open its answer.
Do I need a website if I already have Instagram or a Google profile?
Instagram helps you connect. Your website brings services, examples and contact details together. A separate site is useful when visitors struggle to find that information elsewhere.
How many pages make sense?
Separate topics when it helps visitors find what they need. Services, an introduction and contact details are often enough to start. More pages are not a goal in themselves.
Can I keep my existing domain?
Usually, yes. We check who manages the domain and which access is available. Existing mailboxes are considered before making changes.
Do I automatically get an email address with my website?
Not automatically. You need a mailbox or email service, which can be set up separately.
Will my new website appear on Google immediately?
Not necessarily. Google needs to discover the page and decide whether to index it. Being accessible guarantees neither indexing nor a particular position.
Do I need finished text and photos already?
No. Notes and existing photos are enough to start. The quote explains what is missing and how I will help.
Will my website work on a phone too?
I include a mobile layout. The menu, copy and contact routes are checked on small and large screens.
Can I make changes myself or add features later?
A content editor is not automatically included. The quote sets out who maintains the content and which updates support covers. We can agree on extensions later.
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