01WORKSHOP
FOR BEGINNERS
Flat tyre? Fix it yourself.
Change an inner tube and understand small repairs.
CASE 03 / LOCAL VISIBILITY · BIKE SHOP
A good shop.
Back on the customer's route.
How a bike shop could reach more people nearby and turn a search into a visit.
Fictional case study · illustrative design concept
The challenge
Good work. Too rarely found.
The approach
Location, Google profile & events
What matters
Directions requests, workshop contacts and group ride sign-ups.
01 / THE STARTING POINT
Good work.
Too rarely found.
Regulars know the workshop. New neighbours find an outdated website and little information on Google. The advice and planned group rides go unnoticed.
What the business needs: Workshop services, opening hours and directions need to be easy to find. A maintained business profile and group rides give new visitors a way in.
02 / THE DECISION
Get found. Arrive. Join a ride.
Bright, lively imagery and subtle blue-green connect with cycling. The three views show an introduction, a location section with a map preview and an events list. Directions, opening hours and registration have clear places.
Local visibility doesn't end with rankings. People need to find the shop, understand it and have a good reason to visit.
03 / WHAT THE SOLUTION LOOKS LIKE
Three views.
Here is how it could look.
Design preview: the features shown here
are not connected to real services.
Radhaus Linde / Welcome · Design preview
Radhaus LindeWorkshop Our shop Ride together
YOUR NEIGHBOURHOOD BIKE SHOPYour next journey
REPAIR.Your next journey
starts here.
Repairs, advice and people who love cycling.
For your commute or an evening ride: drop by.
RIDE.
COME BACK.
01 / Workshop & repairs02 / Personal advice03 / Group rides
Radhaus Linde / Location & map · Design preview
Radhaus LindeWorkshop Our shop Ride together
CLOSE TO YOUA short journey.
A short journey.
A good beginning.
Opening hours, directions and contact details. Everything for your visit.
Radhaus LindeShop address · add before publicationOpening hours · agree with the business
Plan your route ↗Map preview · No real address or live embed.
Radhaus Linde
Radhaus LindeBikes · Workshop · AdvicePlan your route ↗
Map preview · fictional location · no live map data
Radhaus Linde / Events · Design preview
Radhaus LindeWorkshop Our shop Ride together
OUT AND ABOUT TOGETHERMore than
More than
a shop.
Three possible reasons to visit, learn something new or head out together.
02GROUP RIDE
EASY PACE
The evening ride.
A group ride with time to get to know each other.
03OPEN DAY
READY FOR THE SEASON
Your bike. A quick check.
Brakes, tyres and the essential steps.
01 / 03 · Welcome
04 / MAKING THE DIFFERENCE VISIBLE
What would the solution change?
Here is what I would measure.
Review profile views and direction requests in Google Business Profile, ask new customers how they found the shop and count event registrations. A website alone doesn't guarantee better rankings.
WHAT AN EVALUATION COULD LOOK LIKE
| Measure | Before | After |
|---|---|---|
| Direction requests per month | not recorded | 25 |
| Website enquiries per month | 3 | 8 |
| Ride registrations | 0 | 12 |
Invented example figures. These figures illustrate a possible evaluation. They are not a promise. A real project would need measurements over comparable periods.
UNDERSTAND FIRST. THEN DESIGN.
What is challenging
your business right now?
Let's talk about it →Next case: Blütenzeit →Fictional business. Original concept. Not a client reference.