CASE 01 / SMALL BUDGET · SOLO BUSINESS
A small beginning.
A clear presence.
How a freelance florist with a limited budget could build a clear, personal online presence.
Fictional case study · illustrative design concept
Fewer hurdles, rather than more features.
Personality & easy contact
Less time explaining and enquiries for suitable occasions.
01 / THE STARTING POINT
Fewer features.
Fewer hurdles.
Mara arranges flowers for small celebrations on her own. She sends photos to prospective customers and explains her services, location and contact details each time. Money and time for a large website are limited.
What the business needs: Three pages answer the most common questions. A shop or booking system would give Mara more work than it saves.
02 / THE DECISION
Three sections. One clear thread.
We bring together a welcome, a personal introduction and contact details. Existing photos and short texts are enough to start. Sage green, warm white and calm serif typography reflect a flower studio's natural imagery.
A simple website doesn't need to do everything. It needs to answer the right questions quickly.
03 / WHAT THE SOLUTION LOOKS LIKE
Three views.
Here is how it could look.
Design preview: the features shown here
are not connected to real services.
Flowers for
your little
big moments.
Personally arranged. Naturally designed.
For celebrations and special people.
PLACEHOLDER IMAGE FOR MARA'S WORKING DAYI'm Mara.
And I like things
natural.
Every bouquet in my studio can look different. It should suit you and your occasion.
I listen first, then arrange. Whether it's a thank-you bouquet or flowers for a celebration, we'll find something lovely together.
MaraWhat would you like
to see bloom?
Tell me the occasion, your preferred date and a rough idea.
We'll work out the rest together.
04 / MAKING THE DIFFERENCE VISIBLE
What would the solution change?
Here is what I would measure.
Compare contact clicks with enquiries actually received. Also ask people how they heard about Mara during the first conversation.
WHAT AN EVALUATION COULD LOOK LIKE
| Measure | Before | After |
|---|---|---|
| Enquiries per month | 2 | 5 |
| Visits per month | 40 | 70 |
| Enquiries / visits | 5,0 % | 7,1 % |
Invented example figures. These figures illustrate a possible evaluation. They are not a promise. A real project would need measurements over comparable periods.
UNDERSTAND FIRST. THEN DESIGN.
What is challenging
your business right now?
Let's talk about it →Next case: Raumwerk Service →Fictional business. Original concept. Not a client reference.